Doosan Construction rebrands to improve service delivery

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Doosan Construction Equipment has announced its rebranding initiative and transformation into Develon.

The evolution marks a significant milestone in the company’s history, conveying the brand’s commitment to bringing in innovative solutions through technological transformation.

Develon, a leader in heavy machinery is focused on the development of exceptional equipment and services to customers.

Develon Vice President, Mr Edward Chung and Car and General CEO Mr Vijay Gidoomal during the re-brand event of the heavy construction equipment Doosan to Develon.
Develon Vice President, Edward Chung and Car and General CEO Vijay Gidoomal during the re-brand event of the heavy construction equipment Doosan to Develon. Photo: Develon

Speaking at the rebrand event , the General Manager of Car & General Trading Limited, Srinivas Devarakonda, stated that, “Our transformation into Develon represents a bold step towards the future. 

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“This rebranding isn’t just about a new name; it’s about embracing innovation, sustainability, and an unwavering commitment to our customers’ success.”    

He added that the company’s core values and expertise stay true to providing the best in construction equipment. 

Car & General Trading Limited, a subsidiary of Car & General Kenya PLC, a company listed on the Nairobi Securities Exchange since 1950 is the dealer of Develon equipment in East Africa since 2013.

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At the same time, Develon’s Global Vice President, Edward Chung said Develon is under Korea’s conglomerate HD Hyundai Group which is the 9th largest company in Korea.

“The company is growing fast as demonstrated by the growth in revenue- with 2020 as the year that the company recorded revenue of 60 billion dollars,” said Chung.

“Our customers should expect more high-tech equipment such as the upcoming electronic excavator among others in 2028,” he added. 

Speaking on behalf of the National Construction Authority, Architect Nancy Milgo lauded the company for rebranding to Develon. 

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“The National Construction Authority congratulates the move to rebrand and the promise by the brand to ‘Develop onwards’ which aligns with our strategic plan for 2025.

“This promise beckons all of the industry players to develop onwards together towards an automated future,” stated Milgo.

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