Zoom adds features to compete with Google Workspaces

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Brian Kinyanjui
Brian Kinyanjui
Brian Kinyanjui is a content writer and a Digital expert covering an array of stories ranging from Politics and business to entertainment. He has nine years of experience in TV and digital media. Previously worked as a Digital producer/ Editor at Tuko.co.ke, Citizen TV and Viusasa and Corporate Communication strategist consultant at ISA. He holds a Bachelor of Communication and a Diploma in Broadcast from Daystar University. Do you have extraordinary political, business or entertainment stories to share with Brian? Email: bkinyanjui@capemedia.co.ke

Zoom aims to transform its video chat platform into a comprehensive office suite. 

Additionally, its latest addition addresses the demand for document creation and sharing.

September 3, 2019, San Jose / CA / USA - Close up of Zoom sign at their HQ in Silicon Valley; Zoom Video Communications is a company that provides remote conferencing services using cloud computing
September 3, 2019, San Jose / CA / USA – Close up of Zoom sign at their HQ in Silicon Valley; Zoom Video Communications is a company that provides remote conferencing services using cloud computing

-The new features-

Therefore, the company is introducing a feature known as “Notes,” enabling users to generate, share, and collaboratively edit text documents.

Notes will be integrated into the video call interface, typically occupied by Zoom’s chat box.

Zoom is introducing a feature known as "Notes," enabling users to generate/ source zoom
Zoom is introducing a feature known as “Notes,” enabling users to generate/ source zoom

Participants in the call can seamlessly make edits during the meeting, facilitating focused attention on the conversation.

The feature enables one to multitask without the need to switch to another screen.

This feature is presented as a valuable tool for meeting preparation and post-meeting tasks.

Zoom Notes feature enables one to multitask without the need to switch to another screen
Zoom Notes feature enables one to multitask without the need to switch to another screen

Nevertheless, Zoom encourages users to create a document containing the meeting agenda and edit it in real time during the call.

Subsequently, one can share it with those who may have missed the discussion or require reminders.

Over the past year, Zoom has rapidly expanded the scope of its services. The company has introduced an email and calendar service, known as @zmail, and bolstered its competitive offering.

-The competition-

Alternative features such as Team Chat are in competition with Slack. Additionally, Zoom has incorporated numerous AI features to enhance meeting productivity.

However, Zoom faces a formidable challenge. While it experienced a surge in popularity as remote work became prevalent, Google and Microsoft have improved their own video conferencing services.

Subscribers to Google Workspace or Microsoft 365 already have access to options for email, calendars, notes, video calls, and team communication.

-Is Zoom relevant post covid?-

The critical question for Zoom revolves around whether it can develop high-quality alternatives before its customers decide to switch.

Even if Google and Microsoft’s video calling services may not be as exceptional, they are more relatable and functional to most.

Zoom is working to outgrow its parameter season, which is the COVID period.

In brief, Zoom might introduce more features to ensure it remains more engaging post covid with most people going back to working from the office.

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