Meta to offer paid ad-free subscriptions in Europe

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Brian Kinyanjui
Brian Kinyanjui
Brian Kinyanjui is a content writer and a Digital expert covering an array of stories ranging from Politics and business to entertainment. He has nine years of experience in TV and digital media. Previously worked as a Digital producer/ Editor at Tuko.co.ke, Citizen TV and Viusasa and Corporate Communication strategist consultant at ISA. He holds a Bachelor of Communication and a Diploma in Broadcast from Daystar University. Do you have extraordinary political, business or entertainment stories to share with Brian? Email: bkinyanjui@capemedia.co.ke

Meta may allow users in Europe to pay for Facebook and Instagram to avoid ads in their feeds.

According to a report by The New York Times Meta is considering introducing a paid subscription model for its social media products.

Meta may allow users in Europe to pay for Facebook and Instagram to avoid ads in their feeds.
Meta may allow users in Europe to pay for Facebook and Instagram to avoid ads in their feeds.

-Paid subscription-

Evidently, a model that has been fully embraced by X(formerly Twitter) which drew criticism and scrutiny at the onslaught.

Admittedly, this is part of an effort to address the European Union’s concerns regarding data privacy and advertising.

Meta's proposed ad-free subscriptions is an effort to address the European Union's concerns regarding data privacy
Meta’s proposed ad-free subscriptions is an effort to address the European Union’s concerns regarding data privacy

It’s worth noting that there is currently no information available regarding the pricing.

-The release date-

Consequently, Meta has not released a date or a timeframe for this potential rollout.

Nevertheless, it remains unconfirmed whether Meta will ultimately launch it.

As of now, Meta has not responded to requests for comments on this matter.

Despite major rumors about the plan to rollout the feature it remains unconfirmed whether Meta will ultimately launch it or keep it under wraps for the foreseeable future
Despite major rumors about the plan to rollout the feature it remains unconfirmed whether Meta will ultimately launch it or keep it under wraps for the foreseeable future

-Legal troubles-

Nevertheless, Meta has been engaged in ongoing disputes with the EU and other European regulatory bodies over alleged privacy violations.

The EU’s concern stems from Meta’s ad-tracking services and data transfers.

Meta has been engaged in ongoing disputes with the EU and other European regulatory bodies
Meta has been engaged in ongoing disputes with the EU and other European regulatory bodies

Notably, Ireland’s Data Protection Commission imposed a fine of $1.3 billion on Met. This was after Meta made the unauthorized transfer of European users’ data to the United States.

This action was a clear violation of GDPR regulations. However, In July, the US and the EU entered into a data transfer agreement.

-Meta’s damage control-

This agreement was instrumental in relaxing some of the restrictions placed on social media platforms.

Meta has rolled out offers to the EU users to opt into targeted ads or pick which they would prefer best
Meta has rolled out offers to the EU users to opt into targeted ads or pick which they would prefer best

In response to these privacy concerns, Meta has already started offering users in the EU the ability to opt out of targeted advertising. 

Furthermore, it has reportedly proposed a more comprehensive approach by making targeted advertising an opt-in feature as well.

-The state of rollout-

Additionally, Meta has postponed the European release of its new social platform, Threads.

Evidently, this is due to regulatory worries. The company appears to be particularly concerned about the forthcoming Digital Markets Act.

 Meta has postponed the European release of its new social platform, Threads over legal issues. The same has been attributed to testing market scopes to determine viability.
However, Meta has postponed the European release of its new social platform, Threads over legal issues. The same has been attributed to testing market scopes to determine viability.

The act aims to prevent companies from reusing personal user data, including their names and locations.

With massive changes rocking the digital space over data privacy, Meta might witness stifled growth.

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